{"id":2116,"date":"2026-03-05T20:40:07","date_gmt":"2026-03-05T20:40:07","guid":{"rendered":"https:\/\/nordware.io\/blog\/?p=2116"},"modified":"2026-03-06T19:08:15","modified_gmt":"2026-03-06T19:08:15","slug":"dia-do-consumidor-gestao-frete-tms","status":"publish","type":"post","link":"https:\/\/nordware.io\/blog\/dia-do-consumidor-gestao-frete-tms\/","title":{"rendered":"Dia do Consumidor: Seu frete gera lucro ou prejui\u0301zo no seu E-Commerce?"},"content":{"rendered":"<h4>O frete \u00e9 seu maior inimigo ou seu maior vendedor? Entenda como uma gest\u00e3o de frete em e-commerce pode te ajudar.<\/h4>\n<p><span style=\"font-weight: 400;\">O dia 15 de mar\u00e7o est\u00e1 chegando. Para o mercado, \u00e9 o &#8220;Dia do Consumidor&#8221;. Para o Diretor de Opera\u00e7\u00f5es e o Gerente de TI, \u00e9 o teste de estresse definitivo para a resili\u00eancia da arquitetura de dados entre o e-commerce e o ERP.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Al\u00e9m de uma estrat\u00e9gia de vendas robusta, \u00e9 preciso se preparar logisticamente para garantir que cada pedido seja rent\u00e1vel, rastre\u00e1vel e entregue no prazo prometido.<\/span><\/p>\n<p><b>O Abandono de Carrinho \u00e9 apenas a ponta do iceberg<\/b><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/frenet.com.br\/blog\/decisao-de-compra-qual-e-o-impacto-do-frete\/\">Cerca de 70% dos consumidores abandonam a compra no checkout por quest\u00f5es log\u00edsticas.<\/a> Mas, para o gestor de uma opera\u00e7\u00e3o complexa, o problema real est\u00e1 no <\/span><i><span style=\"font-weight: 400;\">backoffice<\/span><\/i><span style=\"font-weight: 400;\">: tabelas de transportadoras desatualizadas, diverg\u00eancias brutais entre o frete cotado na plataforma e o frete faturado, e a aus\u00eancia de uma vis\u00e3o em tempo real do custo de servir dentro do ERP.<\/span><\/p>\n<figure id=\"attachment_2121\" aria-describedby=\"caption-attachment-2121\" style=\"width: 556px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-2121 lazyload\" src=\"https:\/\/nordware.io\/blog\/wp-content\/uploads\/2026\/03\/adult-woman-ready-buy-online-with-credit-card-300x200.webp\" alt=\"\" width=\"556\" height=\"370\" data-srcset=\"https:\/\/nordware.io\/blog\/wp-content\/uploads\/2026\/03\/adult-woman-ready-buy-online-with-credit-card-300x200.webp 300w, https:\/\/nordware.io\/blog\/wp-content\/uploads\/2026\/03\/adult-woman-ready-buy-online-with-credit-card-1024x684.webp 1024w, https:\/\/nordware.io\/blog\/wp-content\/uploads\/2026\/03\/adult-woman-ready-buy-online-with-credit-card-768x513.webp 768w, https:\/\/nordware.io\/blog\/wp-content\/uploads\/2026\/03\/adult-woman-ready-buy-online-with-credit-card-1536x1025.webp 1536w, https:\/\/nordware.io\/blog\/wp-content\/uploads\/2026\/03\/adult-woman-ready-buy-online-with-credit-card-2048x1367.webp 2048w\" sizes=\"auto\" \/><figcaption id=\"caption-attachment-2121\" class=\"wp-caption-text\">Valor do frete \u00e9 decisor de compra.<\/figcaption><\/figure>\n<p><b>O Custo da Inefici\u00eancia &#8220;Manual&#8221;<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Se a sua cota\u00e7\u00e3o de frete n\u00e3o est\u00e1 integrada nativamente ao seu ERP, voc\u00ea est\u00e1 operando no escuro.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Vulnerabilidade de Margem:<\/b><span style=\"font-weight: 400;\"> Sem um c\u00e1lculo preciso, sua opera\u00e7\u00e3o absorve custos imprevistos de reentrega ou cubagem errada.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Gargalo de Dados: <\/b><span style=\"font-weight: 400;\">Informa\u00e7\u00f5es de rastreio que n\u00e3o voltam para a plataforma geram sobrecarga desnecess\u00e1ria no SAC e destroem o LTV (Lifetime Value) do cliente.<\/span><\/li>\n<li><b>Escalabilidade Travada:<\/b><span style=\"font-weight: 400;\"> Tentar gerir m\u00faltiplos contratos de transportadoras sem uma sincroniza\u00e7\u00e3o transforma o pico de vendas do Dia do Consumidor em um pesadelo log\u00edstico.<\/span><\/li>\n<\/ul>\n<p><b>Log\u00edstica Inteligente com DNA SAP<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Para que o frete seja seu maior vendedor, a camada de tecnologia precisa ser infal\u00edvel. N\u00e3o se trata apenas de &#8220;entregar o pacote&#8221;, mas de garantir que os pedidos sejam operacionalmente vi\u00e1veis. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">A implementa\u00e7\u00e3o de uma camada estrat\u00e9gica de <\/span><a href=\"https:\/\/www.sap.com\/brazil\/products\/scm\/transportation-logistics\/what-is-a-tms.html\"><b>TMS<\/b><\/a><span style=\"font-weight: 400;\"> (Transportation Management System) integrada permite:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Personaliza\u00e7\u00e3o:<\/b><span style=\"font-weight: 400;\"> adicione regras de cota\u00e7\u00e3o espec\u00edficas de acordo com as suas estrat\u00e9gias de neg\u00f3cio.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Prote\u00e7\u00e3o de Margem Real:<\/b><span style=\"font-weight: 400;\"> Sele\u00e7\u00e3o da melhor transportadora por CEP diretamente vinculada \u00e0s regras de neg\u00f3cio.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Convers\u00e3o no Checkout:<\/b><span style=\"font-weight: 400;\"> Ofere\u00e7a prazos reais e custos competitivos em plataformas como Adobe Commerce (Magento) e VTEX, reduzindo o abandono de forma imediata.<\/span><\/li>\n<li><b>Auditoria Automatizada:<\/b><span style=\"font-weight: 400;\"> Concilia\u00e7\u00e3o entre o frete cotado e o faturado, eliminando perdas financeiras silenciosas.<\/span><\/li>\n<\/ol>\n<figure id=\"attachment_2122\" aria-describedby=\"caption-attachment-2122\" style=\"width: 485px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2122 lazyload\" src=\"https:\/\/nordware.io\/blog\/wp-content\/uploads\/2026\/03\/young-courier-his-colleague-unloading-cardboard-boxes-from-delivery-van-300x200.webp\" alt=\"integra\u00e7\u00e3o de gest\u00e3o de frete com SAP e e-commerce\" width=\"485\" height=\"323\" data-srcset=\"https:\/\/nordware.io\/blog\/wp-content\/uploads\/2026\/03\/young-courier-his-colleague-unloading-cardboard-boxes-from-delivery-van-300x200.webp 300w, https:\/\/nordware.io\/blog\/wp-content\/uploads\/2026\/03\/young-courier-his-colleague-unloading-cardboard-boxes-from-delivery-van-1024x683.webp 1024w, https:\/\/nordware.io\/blog\/wp-content\/uploads\/2026\/03\/young-courier-his-colleague-unloading-cardboard-boxes-from-delivery-van-768x512.webp 768w, https:\/\/nordware.io\/blog\/wp-content\/uploads\/2026\/03\/young-courier-his-colleague-unloading-cardboard-boxes-from-delivery-van-1536x1024.webp 1536w, https:\/\/nordware.io\/blog\/wp-content\/uploads\/2026\/03\/young-courier-his-colleague-unloading-cardboard-boxes-from-delivery-van-2048x1365.webp 2048w\" sizes=\"auto\" \/><figcaption id=\"caption-attachment-2122\" class=\"wp-caption-text\">Um sistema de gest\u00e3o de frete vai dar robustez ao seu e-commerce.<\/figcaption><\/figure>\n<p><b>Sua opera\u00e7\u00e3o est\u00e1 pronta para o dia 15 de mar\u00e7o?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">O Dia do Consumidor \u00e9 uma vitrine, mas a efici\u00eancia log\u00edstica \u00e9 o que garante o lucro que sobra no caixa ao final do dia. Se o frete hoje \u00e9 um obst\u00e1culo para a sua escalabilidade, voc\u00ea n\u00e3o tem um problema de vendas, voc\u00ea tem um gargalo de integra\u00e7\u00e3o.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A Nordware \u00e9 especialista em destravar esses fluxos, conectando seu ERP \u00e0s principais plataformas e transportadoras do mercado com precis\u00e3o t\u00e9cnica.<\/span><\/p>\n<p><b>N\u00e3o deixe sua margem de lucro ao acaso.<\/b><\/p>\n<p><a href=\"https:\/\/nordware.io\/solucoes\/sigur\/?utm_source=bastidores-ecom.beehiiv.com&amp;utm_medium=newsletter&amp;utm_campaign=dia-do-consumidor-seu-frete-gera-lucro-ou-prejuizo-no-seu-e-commerce&amp;_bhlid=d68fbace406cd8b3edfb6133b69561b1f72f9a61\"><i><span style=\"font-weight: 400;\">Fale com um consultor especialista da Nordware<\/span><\/i><\/a><span style=\"font-weight: 400;\"> e prepare sua opera\u00e7\u00e3o para escalar com seguran\u00e7a.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>O frete \u00e9 seu maior inimigo ou seu maior vendedor? Entenda como uma gest\u00e3o de frete em e-commerce pode te ajudar. O dia 15 de mar\u00e7o est\u00e1 chegando. Para o mercado, \u00e9 o &#8220;Dia do Consumidor&#8221;. Para o Diretor de Opera\u00e7\u00f5es e o Gerente de TI, \u00e9 o teste de estresse definitivo para a resili\u00eancia da arquitetura de dados entre o e-commerce e o ERP. Al\u00e9m de uma estrat\u00e9gia de vendas robusta, \u00e9 preciso se preparar logisticamente para garantir que cada pedido seja rent\u00e1vel, rastre\u00e1vel e entregue no prazo prometido. O Abandono de Carrinho \u00e9 apenas a ponta do iceberg&#8230;<\/p>\n","protected":false},"author":31,"featured_media":2119,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[31],"tags":[],"class_list":["post-2116","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-estrategias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dia do Consumidor: Seu frete gera lucro ou prejui\u0301zo no seu E-Commerce? 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